11.

My topic through out the year has been the pathologizing of the inadequate male. And analyzing advertisement that imply there is something wrong with men who are not muscular. This advertisement shows the Male Gaze. Because the woman is particularly naked and the copy stating “Erotic Fantasy #1” it is a dead give away to expressing sexuality. This Male Gaze see’s this woman as someone desirable who needs a strong man. So, if I were to apply Stuart Halls ideology of “Articulation,” meaning being able to respond to it. I was say that This add works perfect for my thesis because a weak male could never be the “Iron Man” this women is clearly attracted to.

10. Jersey Shore

The MTV Reality show “Jersey Shore” had become a craze in the pop culture world. Using a “Panoption” from Foucault’s reading we can see how we view these peoples lives and then applied to our own. For example seeing them do something stupid and realizing you done the same thing and probably look just as stupid. Thus show has created cult followers that want to be just like characters, which creates “consumption” in an effort to look just like them. But you can never become just like a reality show star just by buying the same outfit which causes an illusion rather then a reality, as is suggested in Schor’s article. And because this show has spark such controversies in the American-Italian communities and the fad of the “Guido” is expanding, “inferential” racism is created by everyone who assumes all Italians are “Guido’s” as made clear by Stuart Hall.

9. Trump

http://www.huffingtonpost.com/2011/04/28/donald-trump-obama-birth-certificate_n_854830.html


Donald Trump Under Pressure To Prove He's Not A Pathetic Sack Of Human Scum

The top link shows an article about Donald Trump announcing this people have found proof that President Obama is in fact an American. Where the video from the Onion shows “Donald Trump Under Pressure To Prove He's Not A Pathetic Sack Of Human Scum.” Both represent Trump as trying to not look like an asshole, although the onion is more literal in the way they go about discussing the topic. This is an example of Jamie Warner’s Political Culture Jamming.

8.

Grossberg says “what is at stake is not so much the relationships between cultural studies and political economy, but rather the ways in which questions of economics- and contemporary capitalism in particular-are to be articulated into analyses of the politics of culture.” This applies to Mickey Mouse Monopoly’s view of the “merger of corporate power, entertainment, and public pedagogy,” where “Mouse Trapped” showed how these companies had done so, with the exploitation of their employees.

7. How to make your breasts look bigger

The “How to make your breasts look bigger” is both an oppositional and dominant commentary on gender sexuality because the video exposes the women and her beast by making jokes and exposing them quite visually, while also use real supportive information for women to actually make the breasts look better. It then uses direct sexual signifiers of early pornography with stereotypical cheesy music, cheese sexual reference lines, and the handyman that the woman comes on to.

6. Conan

This commercial draws on the articles of the exotic and globalization by exploiting an exaggeration of the India culture. As Conan walks the street you the population is in extreme garments and headscarfs that would not be seen in a typical day in Indian. And even thought the commercial portrays them as very poor (and mostly likely not able to afford a TV) they all know Conan, which is a play on globalization because he is just an American talk show host. No one would actually know who he is. And furthermore the scene where he is washing the silk and gossiping is a direct reference to sex in the city, which also is an American show they wouldn’t know about.

5. Ideology-Hegemony

Ideology is a set of ideas that constructs expectations, and actions, it is commonly thought of as in common sense. Hegemony is the way in fact these expectations are formed. So in relation the urinal game, we see how society expects as to know the common etiquette of using the bathroom. Our hegemony has constructed us to use common sense in awkward situations and make she we do not break to norm.

4. Semiotics

The image of a smoking pipe implies wealth, sophistication, and success. Often the image is associated with rich whites males, like that of Hugh Hefner, who has made the smoking pipe and smoking jacket an international icon.

3. Race

In the videos “Ghetto Delta Airlines” and the “Everest College advertisement” they both portray the “Black” grouping by using slang/Ebonics that “Blacks” are normally associated with. And stereotypical devices like smoking weed, like big butts, and sitting on the couch talking one the phone. However, they differ in that the “Ghetto Delta Airlines” uses a white male talking in over exaggerated Ebonics (while still sounding white) to refer to “Blacks” where in the “Everest College advertisement” they tries and portray a real “Black” speech to appeal to their “Black” viewers.

2. Fallacies

We avoid “audience fallacies” and “authorial fallacies” in our writing because they discredit or information. They occur whenever you assume something about emotion in media. For example an audience fallacy would be saying “this company intents to make you feel this way.” And an Authorial fallacy would be people feel this way in relation to this product.

Capital Letters

Cultural study theorist separate words with capital letters from those without, even when the words in question are not proper nouns because they are referring to entire groups. This is significant because women (lower case) means a single person, Women (capital) refers to the entire female population and how they are perceived.