This commercial draws on the articles of the exotic and globalization by exploiting an exaggeration of the India culture. As Conan walks the street you the population is in extreme garments and headscarfs that would not be seen in a typical day in Indian. And even thought the commercial portrays them as very poor (and mostly likely not able to afford a TV) they all know Conan, which is a play on globalization because he is just an American talk show host. No one would actually know who he is. And furthermore the scene where he is washing the silk and gossiping is a direct reference to sex in the city, which also is an American show they wouldn’t know about.
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