11.

My topic through out the year has been the pathologizing of the inadequate male. And analyzing advertisement that imply there is something wrong with men who are not muscular. This advertisement shows the Male Gaze. Because the woman is particularly naked and the copy stating “Erotic Fantasy #1” it is a dead give away to expressing sexuality. This Male Gaze see’s this woman as someone desirable who needs a strong man. So, if I were to apply Stuart Halls ideology of “Articulation,” meaning being able to respond to it. I was say that This add works perfect for my thesis because a weak male could never be the “Iron Man” this women is clearly attracted to.